Marisa Garcia

Making The Skies Clearer

Denmark

Freelance writer, specialized in aviation, and the air travel experience. Aviation industry analysis, branding, competitive trends, design developments, and technical processes.

Marisa Garcia

Making The Skies Clearer

Denmark

Freelance writer, specialized in aviation, and the air travel experience. Aviation industry analysis, branding, competitive trends, design developments, and technical processes.

Featured
The Low-Cost Carrier and Digital Threat to Loyalty and Points Programs
Since the creation of American Airlines’ frequent flyer program, what was meant to be a simple scheme to encourage repeat business has evolved into a shadow currency funding a large business sector that reaches across to all travel products and to banking institutions. It’s difficult to imagine all of that crashing overnight, or that it would be allowed to crash at all.
Skift
Aviation Industry Insights Airline Competition
Featured
What Will It Take to Bring U.S. Airports Into the Future? Only $4
The more than welcome news that a $4 billion investment will rebuild New York’s LaGuardia airport from the ground up raises questions of what it would take to improve the nation’s airport infrastructure. Airports need that $4 authorised by Congress, but airlines argue that $4 tacked on to each leg of a flight would be an onerous financial burden to passengers.
Skift
Aviation Industry Insights
Featured
Secrets of the Singapore Girl Flying College
There are five approved hairstyles for Singapore Air's flight attendants. A bun, for example, must measure between 6.5 and 7.0 cm wide, and be centered between the 1 and 3 o’clock positions on the back of the head. Singapore Girls are icons of the aviation industry, ambassadors of the Singapore Airlines brand who embody an ideal of service and grace.
Travel + Leisure
Aviation Industry Insights
Featured
Perspectives on the Proposed Airline Baggage Fee Cap
APEX Insight: A proposed cap on airline baggage fees at $4.50 is the latest argument in an ongoing dispute between airlines and airports in the US over covering the costs of the nation’s aviation infrastructure in compliance with the FAA’s NextGen program. Airports argue that they face an estimated infrastructure cost burden of $75.7 billion to meet the necessary upgrades that would ensure aviation safety, and consistency of service, as passenger numbers grow over the coming decades.
Airline Passenger Experience Association (APEX) Magazine, Digital
Aviation Industry Insights Airline Competition Airports
Featured
The Essential Guide to the Weirdest Airline Seats Ever Conceived
Zodiac Aerospace’s proposed bee-hive cabin lay-out for its HD31-3 seat concept has leaked in patent land. It reveals a nightmarish cabin concept of forward/aft seat nests that could have you running for shelter in the nearest regional bus service or subway car. Forward-aft seats and nested seating are nothing new in aviation.
Skift
Aircraft Interiors Design Aviation Industry Insights Air Travel Passenger Experience
Featured
Could Airbus’ Bizarre New Double Decker Be the Plane of the Future?
A new patent filed by Airbus has us wondering: Is this new plane a bird, a whale, or a mammoth? The patent describes an enigmatic double decker aircraft with a variety of possible configurations. Technically, it’s at least three planes, for now, until Airbus decides where to put the wings and the engines.
Skift
Aviation Industry Insights
Featured
Fit to Fly
The future of aircraft seat certification standards.
Aircraft Interiors International Magazine
Aircraft Interiors Design Aviation Industry Insights
Featured
European Airports and Tourism Boards Side With Gulf Carriers in Open Skies Spat
Europe’s airports and tourism boards took a side today in favor of Gulf carriers as the Open Skies debate, which rages on in the United States, made its way to the European Union. At the Airports Council International (ACI)-Europe annual congress in Prague, European airports have presented their arguments in favor of allowing free competition from Gulf carriers in the market.
Skift
Aviation Industry Insights
Featured
We’re Not Designing Airports for People, Dubai Airports CEO Suggests
If you’re tired of trudging through massive terminals to make your flight connections, you’re not alone. Even industry leaders agree that airports have become too big for most people. At the SITA Air Transport Summit in Brussels, Dubai Airports CEO, Paul Griffiths, shared an alternate vision for tomorrow’s airport design which breaks away from vast airport cities, to airports on a more human scale.
Skift
Airports Aviation Industry Insights
Featured
IATA Pauses Cabin OK Carry-On Baggage Proposal After Consumer Confusion
After dismay and confusion “primarily in North America” caused by its Cabin OK proposal IATA has chosen to take some time off to “reassess” the program. Said reassessment will “include further engagement with program participants, the IATA membership, and key stakeholders,” IATA states. The Cabin OK initiative was first announced on June 9 at IATA’s Annual General Meeting and immediately confused press, passengers and even some airlines who responded immediately with a statement they would not participate.
Skift
Aviation Industry Insights Air Travel Passenger Experience
Featured
New Carry-On Proposal: FAQ on IATA’s Cabin OK Baggage Proposal
In the most recent escalation, Sen. Charles Schumer blew the whistle on the industry, demanding that airlines scrap the proposal immediately, before it gets out of hand. “Enough already!”. Schemer told the Associated Press. “They charge a fee for peanuts, for leg room, for just about anything.”. The senator was also concerned over the well-being of the luggage industry as a result of this proposal, saying: “Luggage companies have made carry-on bags and now, all of a sudden, millions of them won’t fit.”.
Skift
Aviation Industry Insights Air Travel Passenger Experience
Featured
Savory Secrets of Airline Catering Kitchens Serving 100,000 Meals Per Day
How do you offer quality meals to tens of thousands every day, when those meals will be eaten hours later, after being re-heated and served at altitudes that numb the tastebuds so the richest foods taste like oatmeal? Can you produce meals, in hundreds of varieties, addressing special dietary needs, and the food preparation requirements of the world’s religions, in time for hundreds of flights scheduled to depart day after day.
Skift
Air Travel Passenger Experience Aviation Industry Insights
Featured
United’s Improvements Could Make LAX One of the World’s Priciest Airports
As part of a new image campaign that includes the beta release of a new website with a mood setting, United Airlines has announced that it will spend more than half a billion dollars ($573 million) to refresh “virtually all” of its customer-facing spaces at Los Angeles Airport (LAX). “We are grateful to the City of Los Angeles for its partnership on this project, which helps ensure this key United hub remains one of the country’s premier global gateways.”.
Skift
Airports Aviation Industry Insights Airline Lounges Airline Competition
Featured
Emirates CEO Calls U.S. Airlines’ Open Skies Arguments ‘Fallacious’ and ‘Malicious’
The President and CEO of the largest of the Gulf carriers—and the largest operator of A380 aircraft in the world—described reports submitted by the big three U.S. carriers as part of their argument against U.S. -UAE Open Skies agreements as a “wholly spurious, fallacious, [and] malicious.”. “It presupposes a degree of unanimity with regard to the thinking of the 28 states in the EU, and that the thoughts of the commission are fully representative [of those States].
Skift
Airline Competition Aviation Industry Insights
Featured
Finnair Investing $33 Million to Install Wi-Fi Across Fleet
Finnair has announced that its Board of Directors approved an investment program to install in-flight Wi-Fi on the majority of its wide-body and narrow-body fleet. “This investment will enable us to offer a wide array of new services to our customers, ranging from inflight entertainment to inflight sales and ancillaries,” said Pekka Vauramo, Finnair CEO.
Skift
Aviation Industry Insights Air Travel Passenger Experience Aviation Technology
Featured
Aviation Industry Blooms With The Spring Festival
“Spring Festival holiday is the busiest season for Chinese carriers, which are expected to transport up to 47.52 million passengers during the 40-day ‘Chunyun period,’ an increase of 8 percent over the same period last year,” reports the World Civil Aviation Resource Net (WCARN). The Shanghai Airport Authority indicates that Chinese holiday-makers made more than 3.6 billion trips during the travel peak last year in all forms of transport.
Airline Passenger Experience Association (APEX)
Aviation Industry Insights Airline Competition

About

Marisa Garcia

Time Travel

Asking of Why?

Translating Aviation English

Born and raised in a small town you've never heard of in Galicia, Spain. Got on a plane and went to the US to be raised some more.

In aviation since 1994. Spent 16 years working on aircraft interiors and cabin safety programs with the major airlines around the world, before relaunching career as a writer.

Fated live a sunny life in the clouds and thrive in the Danish countryside when grounded.

Went to school to learn how to mess with the English language at FIU, then learned how the masters mess with English at Cambridge University.

Love rhymes, riddles, rolls of the tongue and my husband.