Marisa Garcia

Making The Skies Clearer

Denmark

Freelance writer, specialized in aviation, and the air travel experience. Aviation industry analysis, branding, competitive trends, design developments, and technical processes.

Marisa Garcia

Making The Skies Clearer

Denmark

Freelance writer, specialized in aviation, and the air travel experience. Aviation industry analysis, branding, competitive trends, design developments, and technical processes.

Featured
Ryanair CMO Is Looking to Tinder for Digital Inspiration
Jacobs’ enthusiasm for digital is that of the recently converted. Considering the very basic functionality of Ryanair’s website and apps in the past, and hearing hints of what is in store for the upcoming launch, it will be a significant leap forward for the airline. At the World Low Cost Congress in London this week, Ryanair CMO Kenny Jacobs, told the audience that the millennial dating mobile app Tinder was firing up the low-cost carrier’s new digital strategy.
Skift
Aviation Technology
Featured
The Low-Cost Carrier and Digital Threat to Loyalty and Points Programs
Since the creation of American Airlines’ frequent flyer program, what was meant to be a simple scheme to encourage repeat business has evolved into a shadow currency funding a large business sector that reaches across to all travel products and to banking institutions. It’s difficult to imagine all of that crashing overnight, or that it would be allowed to crash at all.
Skift
Aviation Industry Insights Airline Competition
Featured
Virgin America Looks for JetBlue-Like Ways to Profit From Its New In-Flight Wi-Fi
Following a July announcement, Virgin America has now launched the ViaSat-powered high-speed in-flight Wi-Fi on the first of ten A320s. The airline has said it will let customers use the service free of charge, during an introductory period, and will then update on fees for service. But how could Virgin America make that expensive connection profitable?
Skift
Aviation Technology Air Travel Passenger Experience
Featured
Will Airlines Get Onboard With Easy-Boarding Side-Slip Seat?
The slip-sliding, aisle-widening Side-Slip seat is back, and one step closer to launch. Denver-based Molon Labe Designs LLC, developers of the Side-Slip Seat, which would ease aircraft boarding, took some time to go back to the drawing board after the product’s debut at the Aircraft Interiors Expo in Hamburg in 2013.
Skift
Featured
Ryanair Surprises Again With New Crew Uniforms That Have Class
As part of its Always Getting Better campaign, Ryanair has revealed its new uniforms in London while announcing new routes and upgraded in-flight menus. It is a complete redesign of both dress and accessories, matching the airline’s blue and gold livery, with sharp tailoring. New yellow ties with blue stripes, and yellow scarves with blue harps complement these upgraded ensembles.
Skift
Featured
Interview: Ryanair’s CEO on Trans-Atlantic Service, In-Flight Wi-Fi and Unbundling
Ryanair CEO Michael O’Leary addressed the press in Copenhagen yesterday to announce new fifteen new routes to Europe out of the Danish capital, despite the airline’s ongoing dispute with Danish labor unions which forced Ryanair to close its bases in at Copenhagen and Billund airports. Skift met with O’Leary in Copenhagen to discuss the airline’s evolution as it turns 30, and the challenges ahead for the next 30 years.
Skift
Featured
Technology Giving Growing Asian Airports an Edge Over Older Rivals
As passenger numbers continue to rise, airports around the world are challenged to meet demand. In Asia, where most infrastructure has only been built in recent years, with new airports still under construction, incorporating the right technology has been essential. Ilya Gutlin, President, Asia Pacific, SITA, tells us much of the push for advanced airport technology is the result of the rise of Asia’s low-cost carriers, which attract a young and tech savvy demographic.
Skift
Featured
Upselling Is Killing the Airline Industry One Bad Economy Seat at a Time
The dogma of the aviation industry has been that the corporate buyer is the steadfast and profitable customer and aircraft interiors design has always been focused on attracting and retaining this customer. Corporate customers fly out of necessity, paying whatever fare it takes to get to the next meeting.
Skift
Featured
Etihad Adds Concierge Service Because Butlers on a Plane Aren’t Fancy Enough
The Residence has fully crossed-over to luxury hotel and then flew right past that category at jet-speed. Etihad Airways has announced the introduction of a Lifestyle Concierge service to its most exclusive A380 onboard experience. A team of specially trained Ten Group Etihad Lifestyle Concierges will “serve the unique needs of guests” working closely with the airline’s London Savoy-trained Residence by Etihad Butlers.
Skift
Air Travel Passenger Experience
Featured
Azul Becomes First Carrier in the Americas to Adopt AIRCOM FlightTracker
Azul activated its AIRCOM® FlightTracker system earlier this month, making the Brazilian low-cost carrier the first airline in the Americas to use this SITA OnAir system. Azul can now track flights in real time on all of its routes. Since it launched in 2008, Azul has used SITA OnAir AIRCOM® technology, which made adding FlightTracker a simple software upgrade to the ground-based server for the airline.
Skift
Aviation Technology
Featured
More Force in New Livery as ANA Rockets Forward with Star Wars Franchise
All Nippon Airways has revealed the livery designs for two more aircraft decorated with Star Wars liveries as part of its brand cross-over agreement with The Walt Disney Company (Japan) Ltd. Its first Star Wars livery featured R2-D2 on a 787-9 Dreamliner. The new liveries introduce a new Star Wars character, BB-8, from the new film Star Wars: The Force Awakens.
Skift
Airline Branding
Featured
Emirates Can Soon Claim Fame to the World’s Longest Commercial Flight
Emirates airlines has announced that it will launch in February 1, 2016 what will be the world’s longest non-stop flight, between Dubai and Panama City, Panama. Panama City will be Emirates’ first gateway city in Central America. The westbound leg of the journey will take 17 hour 35 minutes. The new daily service on Emirates flight EK251 will take-off from Dubai at 08:05 and land in Panama City at 16:40.
Skift
Airline Competition
Featured
What Will It Take to Bring U.S. Airports Into the Future? Only $4
The more than welcome news that a $4 billion investment will rebuild New York’s LaGuardia airport from the ground up raises questions of what it would take to improve the nation’s airport infrastructure. Airports need that $4 authorised by Congress, but airlines argue that $4 tacked on to each leg of a flight would be an onerous financial burden to passengers.
Skift
Aviation Industry Insights
Featured
Secrets of the Singapore Girl Flying College
There are five approved hairstyles for Singapore Air's flight attendants. A bun, for example, must measure between 6.5 and 7.0 cm wide, and be centered between the 1 and 3 o’clock positions on the back of the head. Singapore Girls are icons of the aviation industry, ambassadors of the Singapore Airlines brand who embody an ideal of service and grace.
Travel + Leisure
Aviation Industry Insights
Featured
KLM Gives Its Dreamliner Interiors a Dose of Dutch Design
KLM has revealed the sharp and cool interiors of its new 787-9 Dreamliner Cabin, which will go into service on routes to Bahrain and Abu Dhabi in October of this year. In contrast to the high-gloss branding experience of Gulf carriers, KLM offers a crisp European understated elegance which characterizes its brand design, first introduced to its 747 and 777 aircraft, and dreamed up by top Dutch designer Hella Jongerius.
Skift
Aircraft Interiors Design
Featured
Perspectives on the Proposed Airline Baggage Fee Cap
APEX Insight: A proposed cap on airline baggage fees at $4.50 is the latest argument in an ongoing dispute between airlines and airports in the US over covering the costs of the nation’s aviation infrastructure in compliance with the FAA’s NextGen program. Airports argue that they face an estimated infrastructure cost burden of $75.7 billion to meet the necessary upgrades that would ensure aviation safety, and consistency of service, as passenger numbers grow over the coming decades.
Airline Passenger Experience Association (APEX) Magazine, Digital
Aviation Industry Insights Airline Competition Airports

About

Marisa Garcia

Time Travel

Asking of Why?

Translating Aviation English

Born and raised in a small town you've never heard of in Galicia, Spain. Got on a plane and went to the US to be raised some more.

In aviation since 1994. Spent 16 years working on aircraft interiors and cabin safety programs with the major airlines around the world, before relaunching career as a writer.

Fated live a sunny life in the clouds and thrive in the Danish countryside when grounded.

Went to school to learn how to mess with the English language at FIU, then learned how the masters mess with English at Cambridge University.

Love rhymes, riddles, rolls of the tongue and my husband.