Marisa Garcia

Making The Skies Clearer

Denmark

Freelance writer, specialized in aviation, and the air travel experience. Aviation industry analysis, branding, competitive trends, design developments, and technical processes.

Marisa Garcia

Making The Skies Clearer

Denmark

Freelance writer, specialized in aviation, and the air travel experience. Aviation industry analysis, branding, competitive trends, design developments, and technical processes.

Featured
The Low-Cost Carrier and Digital Threat to Loyalty and Points Programs
Since the creation of American Airlines’ frequent flyer program, what was meant to be a simple scheme to encourage repeat business has evolved into a shadow currency funding a large business sector that reaches across to all travel products and to banking institutions. It’s difficult to imagine all of that crashing overnight, or that it would be allowed to crash at all.
Skift
Aviation Industry Insights Airline Competition
Featured
Emirates Can Soon Claim Fame to the World’s Longest Commercial Flight
Emirates airlines has announced that it will launch in February 1, 2016 what will be the world’s longest non-stop flight, between Dubai and Panama City, Panama. Panama City will be Emirates’ first gateway city in Central America. The westbound leg of the journey will take 17 hour 35 minutes. The new daily service on Emirates flight EK251 will take-off from Dubai at 08:05 and land in Panama City at 16:40.
Skift
Airline Competition
Featured
Perspectives on the Proposed Airline Baggage Fee Cap
APEX Insight: A proposed cap on airline baggage fees at $4.50 is the latest argument in an ongoing dispute between airlines and airports in the US over covering the costs of the nation’s aviation infrastructure in compliance with the FAA’s NextGen program. Airports argue that they face an estimated infrastructure cost burden of $75.7 billion to meet the necessary upgrades that would ensure aviation safety, and consistency of service, as passenger numbers grow over the coming decades.
Airline Passenger Experience Association (APEX) Magazine, Digital
Aviation Industry Insights Airline Competition Airports
Featured
Spanish Millennials Are Loving Iberia’s Last-Minute Ticket Auctions
Iberia Airlines is encouraging Spanish twenty-somethings to make last-minute bookings with on its new auctions portal for Spain. Miguel Henales, e-Business Director at Iberia, labels the auction as a success, stating: “Participation has been so high from the beginning, that we have opened new auctions to more destinations.
Skift
Airline Competition
Featured
Singapore Airlines’ New Premium Economy Class Was Worth the Wait
Singapore Airlines has innovated a number of product offerings and been the launch customer for cutting-edge aircraft in the past, but it has recently contended with rivals’ new cabin launches, waiting on the wings to decide what to do about its fourth cabin class. The airline’s delay has raised questions, even gathered criticism, but it was clear from the reveal event in Singapore of the airline’s new Premium Economy product that, for passengers, the final result is well worth the wait.
Skift
Airline Branding Airline Competition Aircraft Interiors Design
Featured
United’s Improvements Could Make LAX One of the World’s Priciest Airports
As part of a new image campaign that includes the beta release of a new website with a mood setting, United Airlines has announced that it will spend more than half a billion dollars ($573 million) to refresh “virtually all” of its customer-facing spaces at Los Angeles Airport (LAX). “We are grateful to the City of Los Angeles for its partnership on this project, which helps ensure this key United hub remains one of the country’s premier global gateways.”.
Skift
Airports Aviation Industry Insights Airline Lounges Airline Competition
Featured
Emirates CEO Calls U.S. Airlines’ Open Skies Arguments ‘Fallacious’ and ‘Malicious’
The President and CEO of the largest of the Gulf carriers—and the largest operator of A380 aircraft in the world—described reports submitted by the big three U.S. carriers as part of their argument against U.S. -UAE Open Skies agreements as a “wholly spurious, fallacious, [and] malicious.”. “It presupposes a degree of unanimity with regard to the thinking of the 28 states in the EU, and that the thoughts of the commission are fully representative [of those States].
Skift
Airline Competition Aviation Industry Insights
Featured
Aviation Industry Blooms With The Spring Festival
“Spring Festival holiday is the busiest season for Chinese carriers, which are expected to transport up to 47.52 million passengers during the 40-day ‘Chunyun period,’ an increase of 8 percent over the same period last year,” reports the World Civil Aviation Resource Net (WCARN). The Shanghai Airport Authority indicates that Chinese holiday-makers made more than 3.6 billion trips during the travel peak last year in all forms of transport.
Airline Passenger Experience Association (APEX)
Aviation Industry Insights Airline Competition
Featured
Spotlight on the Middle East: Beyond the Heated Competition for Luxury
The Middle East is hot aviation territory, and not just because of its abundant sunshine. “Middle East carriers had the strongest traffic growth at 11.7 percent. Capacity rose 13.9 percent and load factor fell 1.4 percentage points to 70.1 percent.”. IATA November 2014, Passenger Figures, published 8 January 2015.
Airline Passenger Experience Association (APEX)
Airline Competition Aviation Technology
Family First: Pegasus Airlines Reports Improved Revenues with Child-Friendly Service
Pegasus serves 92 destinations across 37 countries and operates a fleet of 65 aircraft. Dedekoylu reported that it has carried 20 million passengers so far this year, and has had an annual growth rate of 29 percent over the last eight years, compared to a sector growth rate of 13 percent. “As a low-cost carrier, we have a large portfolio of product offering,” Dedekoylu told attendees at the Congress.
Airline Passenger Experience Association (APEX) Magazine, Digital
Airline Competition Air Travel Passenger Experience
Air Canada Rouge Takes Low-Cost and Leisurely Focus to Beat Back LCC Competition
APEX Insight: Michael Friisdahl, CEO, Air Canada Rouge spoke at the World Low Cost Airlines Congress in London this week to address the future of low-cost long-haul services, adding that the low-cost leisure focus for Rouge is beating back market incursion by growing competition. At the World Low Cost Airlines Congress in London this week, Michael Friisdahl, president and CEO of Air Canada Leisure Group – also known as Air Canada Rouge – says a focus on low-cost leisure markets has helped the airline grow the Air Canada flagship.
Airline Passenger Experience Association (APEX) Magazine, Digital
Air Travel Passenger Experience Airline Competition
Ryanair’s O’Leary Calls UK Regulator Demands ‘Bogus’ and ‘Ridiculous’
As British Airways’ owner IAG Group’s bid for Aer Lingus moves forward, Irish low-cost carrier Ryanair, which holds a 29.8% stake in the Irish legacy carrier, has suffered a big setback which could force it to sell a large portion of its holdings in the legacy carrier at a discount. The UK Court of Appeals ruled on June 11 in support of UK’s Competition and Markets Authority (CMA) requiring that Ryanair sell down its shares of Aer Lingus to 5%.
Skift
Airline Competition Aviation Industry Insights
Apple Made More in the Last Quarter Than All the World’s Airlines Together Will Make All Year
Even as IATA reports on a period of growth and profitability in the airline industry, the organization’s Director General points out that even the best performance of airlines lags behind strong performance in the tech sector. “For the airline business, 2015 is turning out to be a positive year,” said Tony Tyler, IATA’s Director General and CEO.
Skift
Airline Competition Aviation Industry Insights
Etihad’s New Open Skies Tactic: Sports Sponsorships, Brand USA Partnership in Open Skies Fight
With the battle for Open Skies still dragging on, Etihad Airways is taking a new approach to making its side of the debate heard with two moves aimed squarely at raising its visibility in Washington, D.C. This builds on the airline’s existing sport sponsorship portfolio including as official airline partner of Major League Soccer (MLS) and the Nation’s Triathlon, which takes place annually in Washington, D.C.
Skift
Airline Competition
Big Three U.S. Airlines Release Document Cache in Open Skies Debate
The U.S. airline and labor union coalition calling for changes to Open Skies agreements released a large cache of financial reports from Qatar Airways and Etihad Airways which were the foundation of their case against Gulf carriers’ governmental subsidies. American Airlines, Delta Air Lines and United Airlines indicated they undertook this extensive search for documents because of what they characterize as a lack of transparency demonstrated by Emirates, Etihad and Qatar Airways.
Skift
Airline Competition
The Billions of Dollars Driving a Wedge Between U.S. Airlines and Airports
More than finding themselves at cross-purposes on the Open Skies debate, the lobbying groups that represent airlines, airports, and their professionals in the United States are engaged in an uncivil war over funding of future of aviation infrastructure. The three players are the airlines’ Airlines for America (A4A), the Airports Council International-North America (ACI-NA), and the American Association of Airport Executives (AAAE).
Skift
Aviation Industry Insights Airline Competition

About

Marisa Garcia

Time Travel

Asking of Why?

Translating Aviation English

Born and raised in a small town you've never heard of in Galicia, Spain. Got on a plane and went to the US to be raised some more.

In aviation since 1994. Spent 16 years working on aircraft interiors and cabin safety programs with the major airlines around the world, before relaunching career as a writer.

Fated live a sunny life in the clouds and thrive in the Danish countryside when grounded.

Went to school to learn how to mess with the English language at FIU, then learned how the masters mess with English at Cambridge University.

Love rhymes, riddles, rolls of the tongue and my husband.