Marisa Garcia

Making The Skies Clearer

Denmark

Freelance writer, specialized in aviation, and the air travel experience. Aviation industry analysis, branding, competitive trends, design developments, and technical processes.

Marisa Garcia

Making The Skies Clearer

Denmark

Freelance writer, specialized in aviation, and the air travel experience. Aviation industry analysis, branding, competitive trends, design developments, and technical processes.

Featured
Philippe Starck Creates the Ultimate Inflight Objects of Desire
WESSCO International has called on world-renown designer Philippe Starck to create some of the most desirable in-flight amenity kits ever to take off the runway, and they’re pretty dishy. “Starck is an iconic modern designer, and the breadth and impact of his work is unparalleled,” says Petros Sakkis, Vice President International Operations at WESSCO International.
Skift
Air Travel Passenger Experience
Featured
The Economy Seat Concept That Will Have Passengers Booking the Middle Seat
The Cozy Suite by independent seating manufacturer Thompson Aero Seating of Northern Ireland is a brilliant idea that rethinks economy seating without sacrificing the passenger experience for anyone — including the person stuck in the middle seat. Because of its clever staggered design, airlines can fit more passengers in the Economy cabin while each passenger in a triple enjoys a greater sense of separation with room to stretch out in both directions.
Skift
Aircraft Interiors Design Air Travel Passenger Experience
Featured
The Seat That Erases the Line Between Business Class and First Class
A new Business Class seat introduced by Zodiac Aerospace at the Aircraft Interiors Expo this year has put so much First Class in the Business cabin that we’re assigning it the new label: VIP Business First Plus Cabin for One. Or “Seriously? I can sit here… by myself… for the whole flight?”. Business Plus First Solo Cabin, VIP Edition.
Skift
Air Travel Passenger Experience Aircraft Interiors Design
Featured
The 19 Passenger Types You’ll Meet on Your Next Flight
We flyers may think of ourselves as Economy, Business or even First—in line with the cabin class we can afford to fly—but that’s not how a study funded by the EU Commission classifies us. Instead, this three-year study grouped passengers into nineteen distinct types—and they’re not very flattering.
Skift
Aviation Humor Aviation Technology Air Travel Passenger Experience
Featured
New In-Flight Entertainment May Make It Harder For Airlines to Bore Us
The latest development in in-flight entertainment (IFE)—a sleek product named iPAX—wants to make it impossible for airlines to ignore the large number of passengers sitting on their planes staring at some-shade-of-blue covers on the seat in front of them. The new iPAX by Lumexis is a modern wIFE (wireless IFE) system which offers passengers a selection of high-definition entertainment on thin, light-weight seat-back screens.
Skift
Air Travel Passenger Experience Aviation Technology
Featured
The New Interactive Windows for the Plane of Tomorrow
Airbus has now patented the smart aircraft window–which it introduced in its aircraft of tomorrow concept–bringing us one step closer to a high-tech interactive flying experience to match the noblest aspirations of the aviation industry. The US Patent was filed this March 19 and describes the new window as a “method for interactive visualization of information in an aircraft cabin.”.
Skift
Aviation Technology Aircraft Interiors Design Air Travel Passenger Experience
Featured
Not Losing Our Luggage Has Made Airlines $18 Billion Richer
Lost luggage is a nuisance for passengers and expensive to airlines. But new innovations in technology and processes are making mishandled luggage less likely, and airlines’ books look better as a result. Over the last seven years, airlines and airports have lost 61.3% fewer bags and saved $18 billion dollars as a result, says a new Baggage Report from aviation information technology firm, SITA.
Skift
Air Travel Passenger Experience
Featured
Not Losing Our Luggage Has Made Airlines $18 Billion Richer
Lost luggage is a nuisance for passengers and expensive to airlines. But new innovations in technology and processes are making mishandled luggage less likely, and airlines’ books look better as a result. Over the last seven years, airlines and airports have lost 61.3% fewer bags and saved $18 billion dollars as a result, says a new Baggage Report from aviation information technology firm, SITA.
Skift
Air Travel Passenger Experience Aviation Technology
Featured
Finnair Investing $33 Million to Install Wi-Fi Across Fleet
Finnair has announced that its Board of Directors approved an investment program to install in-flight Wi-Fi on the majority of its wide-body and narrow-body fleet. “This investment will enable us to offer a wide array of new services to our customers, ranging from inflight entertainment to inflight sales and ancillaries,” said Pekka Vauramo, Finnair CEO.
Skift
Aviation Industry Insights Air Travel Passenger Experience Aviation Technology
Featured
JetBlue Bets An Apple Each Way Keeps Customers Happy
JetBlue will become the first US airline to accept Apple Pay™ mobile transactions for purchases of in-flight goodies such as snacks and amenities. “Customers want an easy and fast transaction when they decide to make an on-board purchase so that they can get back to enjoying their flight,” said Marty St.
Airline Passenger Experience Association (APEX)
Air Travel Passenger Experience Aviation Technology
Featured
The World’s Best Long-Haul Premium Economy Cabins
Ever since Virgin Atlantic first introduced the revolutionary concept of the Premium Economy cabin in 1992, less price-sensitive air travelers could enjoy a better flying experience than frugal Economy passengers without having to dish out the big dollars for Business or First class travel. With the recent trend towards tiered Economy cabins, providing certain “Plus” seating with a bit of extra width and leg room and a perhaps a beverage or snack on the side, the value concept behind Premium Economy is becoming diluted.
Skift
Aircraft Interiors Design Air Travel Passenger Experience
Featured
Luxury on a Budget: The Best Boutique Airlines for an Economy Long-Haul Flight
Is there such a thing as a boutique airline? Well, now there is. Just like their counterpart boutique hotels, these airlines may not be the biggest in the world, or even biggest in their markets, but they remain highly competitive by focusing on service and investing in an exceptional on-board product, even if they don’t fly everywhere that the majors do.
Skift
Aircraft Interiors Design Air Travel Passenger Experience
Featured
The World’s Best Major Airlines for the Economy Long-Haul Experience
We’ve put on our thinking caps to develop a rating methodology which helps us determine the best cabin experiences around the world. We wanted a system which put the very subjective “best” in an objective context. After much hard work, we’re proud to present our first Best Economy Long-Haul Experience results.
Skift
Aircraft Interiors Design Air Travel Passenger Experience
Featured
When Airlines Worry More About Cargo Than They Do About Passengers
If, when you fly, you have the feeling that you are being treated like cargo, you’re wrong. The cargo is treated like cargo—and cargo is nice to airlines. Cargo doesn’t quibble about crowded conditions or expect special treatment. Cargo doesn’t get rowdy and problematic in-flight. Cargo doesn’t require cabin crew to cater to its needs.
Skift
Air Travel Passenger Experience
Family First: Pegasus Airlines Reports Improved Revenues with Child-Friendly Service
Pegasus serves 92 destinations across 37 countries and operates a fleet of 65 aircraft. Dedekoylu reported that it has carried 20 million passengers so far this year, and has had an annual growth rate of 29 percent over the last eight years, compared to a sector growth rate of 13 percent. “As a low-cost carrier, we have a large portfolio of product offering,” Dedekoylu told attendees at the Congress.
Airline Passenger Experience Association (APEX) Magazine, Digital
Airline Competition Air Travel Passenger Experience
Air Canada Rouge Takes Low-Cost and Leisurely Focus to Beat Back LCC Competition
APEX Insight: Michael Friisdahl, CEO, Air Canada Rouge spoke at the World Low Cost Airlines Congress in London this week to address the future of low-cost long-haul services, adding that the low-cost leisure focus for Rouge is beating back market incursion by growing competition. At the World Low Cost Airlines Congress in London this week, Michael Friisdahl, president and CEO of Air Canada Leisure Group – also known as Air Canada Rouge – says a focus on low-cost leisure markets has helped the airline grow the Air Canada flagship.
Airline Passenger Experience Association (APEX) Magazine, Digital
Air Travel Passenger Experience Airline Competition

About

Marisa Garcia

Time Travel

Asking of Why?

Translating Aviation English

Born and raised in a small town you've never heard of in Galicia, Spain. Got on a plane and went to the US to be raised some more.

In aviation since 1994. Spent 16 years working on aircraft interiors and cabin safety programs with the major airlines around the world, before relaunching career as a writer.

Fated live a sunny life in the clouds and thrive in the Danish countryside when grounded.

Went to school to learn how to mess with the English language at FIU, then learned how the masters mess with English at Cambridge University.

Love rhymes, riddles, rolls of the tongue and my husband.